Mark Eckhardt

Thoughts On Cool Shit That Matters

ark is a Zen Priest who trains visionary leaders, launches social businesses, loves cycling, composing music and trying to make the world spin in the opposite way.

me-too offerings

"In a marketplace of me-too offerings, people don't seek features and benefits so much as tribal identity. "If I buy this product," they seem to ask, "what will that make me?"

- Marty Neumeier