Nike: Throwin' Down The Gauntlet!!
A couple of months ago I doled out some hard earned cash to purchase a couple of pairs of Nike's. "Why not, they look pretty cool," I said to myself. The truth of the matter is that I was well aware of the controversy regarding Nike factory conditions from a while back, but had not done my research to know if the corporation had done anything to correct the problems. And yes, I wrestled with whether or not I should buy the shoes at all.
Fortunately there were enough POS materials for me to justify my vanity, and feel good that at least the kicks I'd be wearing were not all that bad for people and the planet.
Then I got home, and started reading about the design of the shoes, and Nike's committiment to doing some good. For those of you who claim to be a player in the sustainablily world, Nike's thrown down the gauntlet.
Here's a link to Nike's CR Report for the years 2007-2009.
Now, I know someone out there is going to toss some study in my face and retort with 101 reasons why I should burn in hell for buying Nike shoes, and openly endorsing the company.
We'll, if I am going to burn at the hand of some dude in a red suit with horns, I'd rather do so while applauding a company that is doing something, rather than hold out for the non-existent poster child of sustainability.