Mark Eckhardt

Thoughts On Cool Shit That Matters

ark is a Zen Priest who trains visionary leaders, launches social businesses, loves cycling, composing music and trying to make the world spin in the opposite way.

The essence of entrepreneurship

In an interview with C.K. Prahalad, the sage of core competencies and the bottom of the pyramid,  he was asked to define the essence of entreprenuership. 

He replied: Having aspirations greater than your resources. That’s universal. If your aspirations are not greater than your resources, you’re not an entrepreneur. For large companies to be entrepreneurial, they have to create aspirations greater than their resources. You can call it “strategy as stretch” or “strategic intent.”

From a Zen perspective, one must be able to hold the tension that comes as a result of stretching beyond resources. This requires training.

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